Is your shop boarded up? Is it sitting in the middle of a desert? The thing is about an amazing website, is it’s only amazing if people get to see it. And that means traffic. Just like passing trade on the high-street your shop window may as well be in the middle of a desert if you do not have traffic sources. And the quality of traffic is key too.
Roughly speaking when fully optimised, most modern online retail businesses can expect somewhere between 20-30% from organic sources (SEO, Social Media, direct mail etc) and between 70-80% from paid for sources. Knowing your traffic sources is key critical to your success. Dealing with a multitude of different online businesses, we have learned (and keep learning) a thing or two as to what works and what doesn’t when it comes to identifying and then maximising those traffic sources for our clients. Talk to us and we will help you achieve your goals.