Throughout time people have followed, copied or been jealous of others. Humans are so easily influenced by others. The digital era has perpetuated this and social media accelerated the pace of influence. We have been lucky enough to witness first hand influencer campaigns that have gone viral. Where the Return on a particular campaign had a target of 20-30 sales, going viral and sales reaching into the thousands – overnight. That is the power of a well targeted well designed influencer campaign. The ingredients need to be spot on but suddenly thousands of crumbs make a cake! We would love to take that experience and repeat again with the right client. If you have your own product and this is something you have heard about and would like to know more we’d love to talk to you. Get in touch today.