The difference between objective and subjective opinion is huge! 20 years of working closely with a multitude of customers has time and time again identified the difference between what our client sees and what their customer sees. You get familiar with something, it becomes personal and a little like a messy bedroom sometimes you are just used to seeing it messy.
The Secret shopper (both online and instore) is invaluable. Someone making an assessment without emotional attachment and without familiarity. The feedback is generally so far a drift with what initial perception is thought to be and what it actually is. And before getting to this point (by which time you maybe heavily invested) brainstorming meetings are a super efficient way of drilling down what should and shouldn’t work. Try it today. Talk to us and we’ll elaborate on how we have achieved great results historically through our method.